Supercheap Auto launches new brand platform and visual identity via The Monkeys & MAUD

Supercheap Auto’s new brand platform – created by The Monkeys, part of Accenture Interactive – showcases that whoever you are, and whatever you drive, they can help you ‘Make it Super’.

The launch of the new brand platform also coincides with a reimagination of the brand’s visual identity from the store design to logo by The Monkeys’ partner agency, MAUD.

Supercheap Auto managing director, Benjamin Ward, said: “For over 50 years, we’ve been making it super for our customers, our team and our fans and we look forward to taking our new platform to our customers.”

Connor Beaver, creative director, The Monkeys Melbourne, said: “We recognise that not everyone is a car lover, but everyone loves their car. We wanted to broaden the appeal of Supercheap Auto to the sort of people who have never stepped into an auto retailer in the past.”