Suzuki ad banned for promoting reckless driving, but not for sexism
An ad that shows a car speeding through a car park has been banned for glamourising reckless driving.
The ad, titled ‘Hot hatch’ for Suzuki Swift, shows a young couple driving through a car park with sprinklers going off behind them.
The Ad Standards Bureau said that the ad promoted speeding by using footage which has been sped up in some scenes, and with images of the driver pressing his foot on the accelerator and a rapidly increasing speedometer.
How is this woman scantily dressed? I’ve seen much younger wearing much less in the middle of the day waiting for the bus. Perhaps it would make the complainant happy if we all dressed like Amish and drove buggies too. FFS people need to get over themselves. And how is this different from the countless other car ads that show the same thing?
The ad contains a gratuitous close up shot of cleavage. While not really offensive in itself, I find the taste level questionable. Since it doesn’t show a close-up shot of the guy’s crotch, I would say claims that it is sexist are probably warranted.
What a joke for this ad to be banned! Seriously PC is this country has gone bad. Equally unimportant you are an idiot! It’s a sexy ad that gets it’s point across, I believe fairly well. Seriously what type of ads will we have in 10 years; just words on a screen?
The minority rules again
i think the bigger concern is where the hell these people were going once they got out of a car having driven like 20 stories up through an empty carpark?
some nice eye candy, the woman dresses like what i see everyday walking around agency land. 🙂 crap car btw
The FCAI car advertising code forbids such advertising.
It is a a voluntary code which the industry has agreed to
Looks like the undies ad is in serious trouble then.