Suzuki looks back on ‘iconic’ 2019 moments in plate-clearance campaign

Suzuki has marked its plate clearance sale by looking back on some of the iconic moments of 2019 – from the birth of the Duke and Duchess of Sussex’s son, Archie, to the first official image taken of a black hole – and the personal achievements that Australians may have experienced.

Instead of labelling the 2019 plated stock as outdated or cheap, the campaign positions the Suzuki stock as ‘commemorative’, so that the purchase of a new car will be seen as purchasing a piece of the memorable year.

The campaign, by Deloitte Digital, follows Suzuki’s long-term brand platform, ‘For Fun’s Sake’.