SVOD & BVOD platforms capture 26% of total streaming consumption, Netflix in the lead

November 4, 2021 10:27

Australians streamed 20 billion minutes of premium online video in January through to September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy.

SVOD platforms drove 70% of premium video streaming, while BVODs took 30%. The report, titled Australia Online Video Consumer Insights & Analytics, leveraged MPA’s proprietary AMPD research platform to measure and analysed streaming media consumption across key VOD services on iOS and Android mobile and PC devices.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ABC Amazon Prime Video Australia Online Video Consumer Insights & Analytics Binge BVOD Disney Fox kayo Media Partners Asia Netflix Stan streaming services SVOD Vivek Couto