Criteo finds 20% of Aussies willing pay for basic video streaming subscription to watch content with ads

July 23, 2021 2:19

With the popularity of Connected TV and Over-The-Top (OTT) services at an all-time high, new research by global technology company Criteo reveals 56% of Aussies are happy to watch ads on video streaming services if it means they save money.

A quarter of Australians (24%) said they are open to watching ads if they didn’t have to pay the subscription fee for video streaming services.

20% of Aussies will share their data with advertisers if they receive relevant and personalised ads, Criteo data reveals

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics