Swann Insurance: freedom is just another word for being well insured

A new TVC for motorcycle insurance company Swann Insurance uses motorbiking to draw a connection between freedom and insurance.

Playing on the adage ‘freedom of the open road’ the spot, created by CumminsRoss, sees over 30 different motorcyclists shot on location on stretches of road across Australia.

The ad was shot by SceneOn directors Matt Chuang and Andrew Coyle, with cameras mounted to different parts of the bikes and featuring bikies, motocross riders, vintage bikes and street bikes.

It’s the first spot CumminsRoss has done for Swann, a division of CGU Insurance, which was one of the agency’s founding clients.