Swarovski releases interactive billboard in the QVB for Christmas
Swarovski has released an interactive billboard in the QVB for Christmas that invites people to answer three randomly generated questions to measure their level of naughty or nice.
Swarovski invites festive Queen Victoria Building shoppers to find out whether they’ve been naughty or nice this Christmas via an interactive kiosk inspired by its Naughty or Nice Holiday campaign. Conceptualised by Neat, Australia’s leading interactive agency, the kiosk is designed to be fun, personable and tailored. Until 24th December, customers can answer three randomly generated questions with their responses measured by the ‘nice-o-meter’ to determine whether they receive a ‘Naughty Gift’ or ‘Nice Surprise’, redeemable only at the QVB Swarovski store.
“Swarovski aims to spark delight and bring festive magic to life this holiday season. In line with our playful campaign that takes inspiration from the well-known holiday tradition, Naughty or Nice, we’ve worked closely with Neat to create a unique and engaging experience to reward shoppers no matter where they fall on the ‘nice-o-meter’. In the spirit of spreading sparkle and cheer, we’re delighted to activate the Naughty or Nice Kiosk at QVB this magical season.’ comments Victoria Brown, Marketing Director, Swarovski.
Such a fun activation and may I say, great graphics (not just saying this because I know the designer). I loved playing with the machine and getting a little gift. I wish more brands would do this!