Sweat-worthy moments feature in Maximus’ new campaign

March 21, 2019 12:08

Maximus aims to target Australians outside of the sporting arena with its new campaign, ‘Sweat Happens’, marking a shift in their brand positioning.

The campaign highlights sweat-worthy moments including accidentally sending private text messages to your boss or watching a sex scene with your parents.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Connecting Plots Frucor Suntory Maximus Scott Cameron Steven Thomson Tom Phillips

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Sweat-worthy moments feature in Maximus’ new campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE