Sweat-worthy moments feature in Maximus’ new campaign

March 21, 2019 12:08

Maximus aims to target Australians outside of the sporting arena with its new campaign, ‘Sweat Happens’, marking a shift in their brand positioning.

The campaign highlights sweat-worthy moments including accidentally sending private text messages to your boss or watching a sex scene with your parents.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Connecting Plots Frucor Suntory Maximus Scott Cameron Steven Thomson Tom Phillips

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Sweat-worthy moments feature in Maximus’ new campaign

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