Swimming Australia launches new SWIMAUS brand via Publicis Worldwide
Swimming Australia has launched a new consumer brand platform, SWIMAUS, via Publicis Worldwide.
The new platform comes nine months after the agency was awarded the Swimming Australia full-service account, and is part of phase one of the organisation’s recently launched ten-year roadmap to 2032, alongside a re-energised vision and strategy for the brand.
I hope the money spend on rebranding itself, doesn’t affect the swimmer at the grass roots end.