Why hackers and marketers need each other more than ever
In a guest post from South by SouthWest Daniel Bluzer-Fry says as the world evolves marketers and hackers will need each other more than ever to stay relevant.
During The New Digital Age – a session at the SXSW interactive conference with Google’s Eric Schmidt and Jared Cohen , director of Google Ideas – it was suggested most technical white-collar jobs will disappear in the near future thanks to the continual evolution of technology. The Googlers believe that it is creativity that will be key in giving people utility as labour, so even those who have historically been our most respected professionals appear at risk. For instance, if I were to ask you if you’d prefer a human surgeon or robot to do major surgery on you in ten years time … well, it’s hard not to think that the robot would be more accurate, reliable and expedient.
Bluzer-Fry
I can’t agree more Daniel, I think the rise of true innovation within a marketing environment will dramatically increase in the next 3 years or so.
If you don’t have innovative thinkers within an agency/company you won’t be nimble enough to benefit from the rapidly changing technologies in the near future.
We will continue to see an increase in companies partnering with startups to inject this type of innovative spark into their organisations.