SXSW Sydney: Rethink Everything and Kingfisher team for unique global campaign
Mobile experience company Kingfisher and indie creative agency Rethink Everything have unveiled a unique new global campaign at SXSW Sydney this week, the ‘World Phone Amnesty’.
The campaign aims to change the behaviour of smartphone users – encouraging people to repurpose, recycle and reuse billions of redundant mobile phones.
According to Kingfisher, across the world 5.3 billion smartphones will end up in landfill or the back of a drawer, and the ‘World Phone Amnesty’ hopes to reduce this environmental footprint.
