SXSW Sydney’s official PR partner, Thrive, unveils activation plans
As the official PR partner of SXSW Sydney, Thrive PR & Communications has unveiled its activation for the week-long event, which features a line-up of global high-profile panellists and speakers.
‘Thrive House onboard LawConnect Superyacht’ will feature for three days in Darling Harbour, with exclusive media and influencer mixers every day. Select guests will also be invited to cruise Sydney Harbour.
In partnership with LawConnect, which is part of technology titan Christian Beck’s stable of products and companies, Thrive PR will deliver a unique experience as the only on-the-water activation at the conference.
“The line up at SXSW Sydney this year is extraordinary from featured conference speakers like Twitch CEO Dan Clancy and rapper The Kid Laroi through to screen, gaming and tech events plus the SXSW Sydney Music Festival with a showcase of more than 200 artists from more than 15 countries,” said Leilani Abels, chief executive of the agency.
“It was an easy decision for our agency to invest in a brand partnership to bring our Thrive community together at SXSW Sydney and to create a platform for our clients, brands, creators and entrepreneurs to meet up and learn from each other. Onboard the LawConnect superyacht, there will be some exciting agency and client announcements along with unique events in an environment that’s all about innovation, technology, culture and curiosity.
“Thrive is known for more than our PR and digital work for world leading brands. It’s about introducing our clients to new opportunities and experiences helping our community grow and thrive together,” she added.
More SXSW Sydney speakers and event details will be revealed this week.
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