SXSW Sydney’s official PR partner, Thrive, unveils activation plans

October 7, 2024 8:16

As the official PR partner of SXSW Sydney, Thrive PR & Communications has unveiled its activation for the week-long event, which features a line-up of global high-profile panellists and speakers.

‘Thrive House onboard LawConnect Superyacht’ will feature for three days in Darling Harbour, with exclusive media and influencer mixers every day. Select guests will also be invited to cruise Sydney Harbour.

In partnership with LawConnect, which is part of technology titan Christian Beck’s stable of products and companies, Thrive PR will deliver a unique experience as the only on-the-water activation at the conference.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.