Sydney agency GHO bets on collaboration with new Co-Lab

March 3, 2017 3:31

Sydney agency GHO has extended its operations with a division specialising on collaboration with other agencies.

GHO MD Eithne McSwiney is betting the agency’s future on a collaborative model.

The internal innovation facility ,Co-Lab, will be led by strategy director James Legge who joined the agency from DDB where he was senior digital planner at the start of this year.

GHO managing director Eithne McSwiney said the lab would be used to help develop ideas and solutions in collaboration with other agencies and clients

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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