Sydney-based marketing stunt goes viral
Sydney-based start-up Butter Insurance has gone viral with a clever marketing stunt to reveal their Christmas campaign, ‘When Things Go Wrong This Christmas’.
A billboard in Sydney’s Kings Cross featured what appeared to be an advertising faux pas – an image placeholder with the recognisable ‘lorem ipsum’ dummy text.
Locals expecting to see a polished ad were instead greeted with a seemingly unfinished billboard, which left them confused and praying for the marketing intern’s job. Yikes!
