Sydney falls prey to the Upside Down via Netflix’s ‘Stranger Things’ experiences
Netflix went all in on bringing Stranger Things to Sydney.
Netflix’s immensely popular science fiction series, Stranger Things, has taken over Sydney with several initiatives in the lead-up to its three-part final season.
Several agencies worked on delivering the experiences to the masses. They include Initiative for media; Amplify for activations and creative; Organic ANZ for publicity, Two Palms handled social content; Bursty for content production; and Snack Drawer for creators.
The first of the streaming giant’s marketing offerings is a show in Sydney Harbour.
