Sydney Opera House launches Facebook offensive

To make the most of the largest contruction effort since it opened in the 1970s, the Sydney Opera House has invited the public to plaster construction hoardings with testimonials devoted to Australia’s most famous building.

To be entitled to post an image around the Vehicle Access and Pedestrian Safety project (VAPS), visitors need to upload a photo of themselves explaining why the Opera House is special to them on its facebook page.

A virtual wall on Facebook will make room for portraits once the physical hoardings have been covered.

The campaign, called Housemates, was orchestrated by STW Group-owned Moon Communications.