Sydney radio ratings: Jonesy and Amanda overtake Kyle and Jackie O, 2GB dominant
WSFM’s Jonesy and Amanda breakfast show has overhauled Kiis1065’s Kyle and Jackie O breakfast show to top the FM radio ratings, but Alan Jones extended his reign as the king of breakfast on 2GB overall for the city with a 16 per cent audience share.
The two Australian radio Network stations have been battling it out for the top breakfast show all year, with Amanda Keller and Brendan Jones picking up 0.5 per cent to move to 9.9 per cent share, with Kyle Sandilands and Jackie Henderson’s show dipping 0.7 per cent to a share of 9.8 per cent.
SCA’s 2DayFM’s slimmed down breakfast line up of Merrick Watts, Sophie Monk and Jules Lund dropped to 3.3 share, still the lowest rating of the FM commercial breakfast shows, while Nova’s Fitzy and Wippa picked up 0.9 to move to 6.7 share in breakfast, and the TripleM Grill Team was static on a 5.5 share.
Craig Bruce, SCA’s head of content, admitted the numbers were “disappointing” adding he felt the quality of the show was good, but was struggling to make inroads against its well established rivals, but reconfirmed they were sticking with the setup into next year.
What does #1 FM actually mean? Why don’t people say they’re fighting for third and fourth place in Breakfast? In a world where we have multiple platforms – AM, FM, DAB, Streaming, this seems like little more than “spin”.
You have got to give it to 2GB they know how to capture and audience with good chat. People are changing there ways of listening in this day of age, they want facts and the nitty gritty, not stuf that is away with the pixies and fairies. They want to listen to real people, not shock jocks with ego’s.