Sydney Water aims for water use reductions via Shane Jacobson

Sydney Water has released a new TVC, ‘Turn it off, Bob’ featuring comedian and actor Shane Jacobson to promote water-saving tactics.

In the first spot of an oncoming campaign series via Clemenger BBDO Sydney, Jacobson plays title character Bob, who has the fire brigade called on him after taking a lengthy, and steamy shower.

The aim of the campaign is to raise awareness around how much water Sydneysiders are using. Jacobson’s ‘Bob’ is seen enjoying a long shower, causing steam to emerge from his house, causing his neighbours to think his house was on fire.