Sydney’s Newington College releases campaign ahead of shift to co-education
Sydney’s Newington College has released a new brand campaign to mark its shift to co-education, via Sayers and The Core Agency, Mumbrella can reveal.
Following last year’s controversial announcement that the over 160-year-old K-12 school would start a phased transition to co-education in 2026, the campaign hopes to build excitement and drive awareness of the new choice families have.
Developed by Sayers and The Core Agency, the campaign showcases both male and female students learning and playing together, with bold new typography highlighting the ‘New’ possibilities at the school.
Stop wasting our fees on advertising and spend on the current boys at Newingnton. I am so sick of the way the school is wasting my fee money on this advertising. The commercial isn’t even worth watching
Focus on the boys currently at the school and stop wasting our fees on advertising.
What a lot of marketing twoddle. Good luck convincing parents of girls that paying a fortune in a co-Ed environment in a school with no experience teaching girls will somehow benefit them academically. Forget tradition, that accounts for nothing in this new Age of Enlightenment.
Reeks of desperation.. How about instead spending the $$ on current students?
It’s a farce !
I love this. Makes me feel proud that the school I love is moving with the times, not stuck in the past. Brilliant campaign.