‘TAB is being re-born’: Betting platform reads national mood in brand shift
Betting and wagering platform TAB has launched a major new marketing campaign and rebrand, shifting its focus from horse racing to a ‘Great Debate’ about Australia’s national sport.
The high energy campaign, created in collaboration with OMD Create and The Monkeys, part of Accenture Song, champions Aussies from all walks of life, debating what Australia’s national sport really is.
Jenni Barnett, TAB chief customer officer, said while the campaign will air nationally, it would not ‘bombard’ the market during family viewing times.
Where was the lamb chop?
A very flashy misdirect. Don’t believe the hype.
Tab ads online today are weaponising an appallingly misconceived anti-betting warning “Imagine what you could be buying instead” [if you won].
Roll on a ban.