TAB launches ‘Long May We Play’ brand platform in first work from M&C Saatchi
TAB has launched a new brand platform, ‘Long May We Play’, with its first campaign from M&C Saatchi which won the account in January.
One of the campaign’s ads features shots of people’s feet at the races, as a heel-clad woman eventually sinks into the grass – a common race-day problem faced by punters.
The campaign has creative executions for a range of sporting codes, but takes a focus on horse racing ahead of the Spring Carnival.
“Exciting” = man on lawnmower?
Wow, great to see those [Edited under Mumbrella’s comment moderation policy] sinking their sexy stiletto heels into the soft grass and getting them muddy.
Wow, great to see those [Edited under Mumbrella’s comment moderation policy] sinking their sexy stilettos into the soft grass and mud.
Wow, great to see [Edited under Mumbrella’s comment moderation policy] sinking their sexy stilettos in the soft grass and mud.
Great to see those stilettos sinking into the grass and mud.