Taboo and East of Everything bring out Melbourne Racing Club’s wild side in new campaign

September 19, 2023 10:23

The Melbourne Racing Club is inviting patrons to experience a ‘different kind’ of carnival, with the launch of the ‘It’s Time to Re-Wild’ campaign for the 2023 Caulfield Cup Carnival, via creative agencies Taboo and East of Everything.

The new campaign aims to serve as an open invitation to embrace a more vibrant and new world of food, fashion, fun and racing at Caulfield.

“As a brand and business, we are dedicated to opening the sport up to more people through unexpected and immersive experiences,” said Melbourne Racing Club’s chief customer officer, Jeremy Francis.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.