Taboola launches new High Impact brand awareness service

March 16, 2021 9:37

Taboola has launched a new advertising solution developed for brand marketers and agencies, Taboola High Impact, following new research that shows brands are prioritising brand awareness campaigns.

“People spend 25% of their time in the open web, similar to what they do in social networks, or searching — the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive,” said founder & CEO at Taboola, Adam Singolda.

Taboola’s High Impact offering is specifically designed to support brand awareness campaigns.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.