TAC uses man’s family and friends to visually represent his ‘acceptable’ road toll in new ad
Victoria’s Transport Accident Commission (TAC) has used a man’s family and friends to represent the devastating impact of road deaths on people, as it looks to make people think more about their driving.
The campaign, created by Clemenger BBDO Melbourne, sees Victorian local Francisco Cerros, asked the question: ‘Last year 249 people died on Victorian roads. What do you think is a more acceptable number?’ His answer is 70. In response to that answer he man’s family is brought out as a visual representation.
100% of idiots who place themselves in preventable danger. That’s my acceptable number.
Its an important message, but its not an original concept form Clems.
https://www.youtube.com/watch?v=mdGYMPITP1w
https://www.youtube.com/watch?v=X-Y7K2aHqDA
An Ill conceived and unrealistic campaign.
Don’t drive like a dickhead would be a better message.
The ad is not credible. Dumb answer to the question posed which suits the purpose of the concept. That specific number of his family walk around the corner. All seems very contrived and reduces any impact.