Accenture

The hidden value in The Monkey’s $63m purchase price 9

Price tag of The Monkeys sale to Accenture was $63m, AFR reveals 18

It’s not a given big consultancies will succeed in their marketing push 6

PwC adds former OMD, Leo Burnett and M&C Saatchi staff to grow CMO Advisory 3

Brands and agencies urged to lift their game to exploit a ‘new era of marketing and creativity’

A clash of civilisations: The challenge of integrating The Monkeys into Accenture 13

‘Today is the beginning of a new model’: How The Monkeys and Accenture plan to offer ‘the best’ customer experience 4

Accenture buys The Monkeys and Maud 38

TV sets are not the desired device to watch sport, says Accenture study 11

UM lands Accenture global account

International speakers from Google, Viacom, Shutterstock and Accenture’s UK ad agency Karmarama join lineup for Mumbrella360

AI, arrival of Amazon and Woolies’ loyalty drive to be addressed at Mumbrella’s Retail Marketing Summit

Is a name change the best way out of a crisis? 2

Morning Update: Accenture to buy Kamarama; Pixoneye scans your photos for insights; Ikea’s sad dads; cartoonists and Castro

Razorfish names new Australia ECD as global creative head warns of rise of consultancies 3

Accenture buys up Reactive as it looks to bolster digital capabilities 9

Will the real Tiger Woods please stand up 18