Ahead of his keynote at Mumbrella’s MSIX conference next month, Professor Byron Sharp, director of the world’s biggest marketing research centre The Ehrenberg-Bass Institute, speaks to MSIX curator Adam Ferrier about people at conferences who ask “questions that aren’t questions”, gets angry about people calling his book How Brands Grow ‘absolute’ and says he doesn’t have any regrets.
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Byron Sharp on conference pontification, marketing absolutes and marketer pride
