Euro RSCG Sydney has launched a campaign for Reckitt Benckiser brand Nurofen, introducing the idea that the painkiller can be used for everyday pain occasions. http://youtu.be/YjeWuTl9xy0 The ad was directed by Fiona McGee, who won a Cannes bronze lion for Selleys 3-in-1 in July....
Euro RSCG launches 'Smart relief' campaign for Nurofen