Advertising

Study claims ‘cash for comment’ row has eased as marketers incentivise social influencers 3

Australian ad industry less forward-thinking than population says Havas chief content officer

ESPN uses graffiti artist in new campaign as sports rights battle shows no sign of slowing

McDonald’s admits app is ‘terrible’ but maps out plans to win back millennials and young mums 7

Kellogg’s warms to data but insists scale and reach remain central pillars to business growth 1

Marketing is the penalty of having a poor product says Amaysim founder and CMO 12

Tourism NZ CEO Kevin Bowler on moving on from Middle Earth, using data and why Australia is now their only traditional advertising market 3

Emotions triggered by social media sharing ‘is marketing utopia’ new research claims 5

Marketing science expert tells brands to forget focus groups as ‘no good will come of it’ 1

Diet Coke looks to ‘reignite passion’ for brand in campaign targeted at ‘loyalists’ 4

Woolworths: Where did it go wrong? 48

ADMA and analytics body IAPA complete merger

Facebook creates new roles in bid to exploit growth in video marketing as ad revenues soar

Bonds avoids ‘self-obsessed’ trip down memory lane in move to remain relevant to cosumers 11

Morning update: Kim Kardashian West’s crazy energy drink ad; Chiel wins global Etihad account 3

ANZ continues Your World Your Way marketing push with move to address pay inequality 4

Morning update: Marmite spreads the love, Twitter sales rise but user growth too slow 2

New Tooheys TV ad takes trip through the generations in first creative work by Host 6