Study claims ‘cash for comment’ row has eased as marketers incentivise social influencers
Marketers are becoming increasingly comfortable giving away free product and paying influencers to promote their brands as the “cash for comment” row subsides, according to a new study.
A survey of 110 marketers conducted by marketing agency Contagious also found marketers are moving away from blogger campaigns and turning to Facebook and Instagram influencers to create branded content.
“Back in 2012 it was all about bloggers, but now You Tube vloggers and some of the more visual mediums are really seeing a lot of traction,” Contagious managing director Nick Law said.
Where can I study this research please?
@Timo, feel free to email us for a copy: info@contagiousagency.com.au
I don’t think it’s the ad industry as much as their clients, old people advertising in old ways only to an old audience.