Mumbrella’s Emma Shepherd chats to Ten’s Rod Prosser to discuss the name change from 10ViacomCBS to Paramount ANZ, and what that means for the business, as well as how the new sales team is future-proofing the department, and why Total TV and the growth of BVOD is not the only priority for the company.
Ten's chief sales officer: Paramount ANZ & new immersive experiences for advertisers