Trust is everything: Key takeaways from the ADMA Global Forum
It began with a Mexican wave, had its fair share of jazz hands, and culminated in a slow clap. But you’d be mistaken if you thought this year’s ADMA Global Forum was gimmicky. There were plenty of takeaways for those in marketing and advertising, writes Andrew Banks.
The Association for Data-driven Marketing and Advertising (ADMA) has just held its Global Forum event over two days at the ICC Sydney and the key theme running throughout was the importance of trust.
The speaker/panellist lineup was impressive: Dr Catherine Ball (scientific futurist and associate professor, Australian National University); Gary Vaynerchuk (chairman of VaynerX & CEO of VaynerMedia); Mark Webber (F1 champion); Kathryn Carter (general manager APAC at Snap Inc); Adam Jacobs (co-founder of The Iconic & Hatch); Brett Armstrong (general manager, global business solutions at TikTok); Melissa Hopkins (VP marketing, chief marketing officer at Optus); Stephanie Tully (group chief customer officer at Qantas); Lisa Allan (head of marketing, The Smith Family); Carli Johnston (co-founder & head of product at Virtual Method); Mim Haysom (CMO/EGM brand & marketing at Suncorp Group); Douglas Nicol (strategy partner, The Works); Steve Brennen (chief marketing officer at ZIP); Jason Juma-Ross (director, telco, tech and entertainment at Meta ANZ); Andrew Brain (director, audience intelligence at Seven West Media); Simon McDonald (VP of sales, ANZ at Optimizely); Joe Millward (innovation manager at TAFE NSW) and Andrea Martens (chief executive officer at ADMA).
Karina Carvalho
