AFL

NRL outrates AFL for semi-final clashes as Seven says it will show AFL grand final in HD 4

Seven dominates thanks to X Factor and Peter Allen as The Biggest Loser struggles on return 1

The greatest benefits of sport sponsorship lay beyond the TV broadcast

Final speakers announced for Mumbrella’s Sports Marketing Summit on Wednesday

Media buyers welcome $2.5bn AFL deal but warn of pressure price puts on media owners 2

Kerry Stokes the Cash Cow

Government set to allow TV networks to broadcast their primary channels in HD 8

Fox Sports and Seven tie up AFL rights in $2.5bn deal with Telstra retaining digital rights 14

Is Foxtel boxed into a corner on sports rights as video streaming takes hold? 2

Footy stars create hommus-inspired recipes as dip brand Obela builds on relationship with AFL 2

FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit 1

Nine’s record $925m NRL deal ‘puts pressure’ on AFL rights negotiations say media buyers 4

Cummins & Partners apologises to AFL for plagiarising Multicultural Round campaign 18

Reports NRL rights to spiral to $1.7bn with Ten tipped to pick up a match from Fox Sports

Not a Goodes day for The Oz sports desk 1

News Corp Australia out to level the score with Victorian media buyers at annual AFL match

Major brands and sports codes endorse statement condemning booing of Adam Goodes 15

Mastermind behind NRL $1.2b TV deal joins Repucom amid plans to focus on media rights