Woolworths Group's Big W has partnered with Verizon Media's RYOT Studio to create a new way for Australian's to shop its annual toy sale, Toy Mania, using augmented reality (AR). The use of AR technology is a first for Big W with the studio, which is Verizon Media's (soon to be known as...
RYOT Studio brings toys to life for BIG W’s Toy Mania campaign