Victoria Bitter celebrates the Ashes with scoreboards big and small

Ian Healy

Ian Healy

Victoria Bitter has kicked off its summer campaign unveiling outdoor scoreboards in Sydney, Brisbane and Melbourne which deliver live Ashes updates to all who pass by.

The company is also giving away Live Ashes Scoreboards which connect to Wi-Fi networks to track the score of the Ashes in real time. The Live Ashes Scoreboard features commentary from cricketing legend Ian Healy and will broadcast every official Australian game until March 2015.

The scoreboard will remind consumers when it’s time to knock off and watch the last hour of play by playing the Victoria Bitter theme song.

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