Barbie

Film buzz struggling to improve Barbie’s relevance: Tracksuit 1

JCDecaux and Universal paint the town pink for Barbie

Barbie: A masterclass in strategic brand evolution

Barbie ‘takes over’ the Sydney Harbour Bridge in AR campaign

A suitably sparkly OOH for Barbie 1

Sky News Australia is very upset about Barbie

Morning Update: Vice’s new gaming site launches live ads; Instagram unveils retail shopping; Reuters cuts 2,000 jobs

Barbie Australia embraces global brand revamp telling kids they can be what they want to

Morning Update: Mattel moves into content marketing; what’s missing from journalism right now; where are the female CMOs? 1

Remodelling Barbie: how Mattel revived an ailing global brand 7

‘We stopped looking into the future’: Mattel boss on how the toy maker reinvented Barbie 3

Morning Update: Heinz dresses sausage dogs as hot dogs; Twitter’s new algorithmic timeline; Zoolander takes over Barbie’s Insta account

Morning Update: Rolling Stone wants the whole world to think like Steve Jobs

Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative

Live blog: Tuesday July 1- Guy Kawasaki | Outbrain | FCB | Cricket Australia | Women in PR | TV ratings | Rolf Harris | Cirrus

Morning Update: Malaysian bank pulls insurance campaign featuring ‘blackface’ domestic worker

Barbie’s dream closet 14