Big Mac

Macca’s brings back iconic Big Mac chant in first phase of new campaign, via DDB 1

‘Someone’s suing Hungry Jack’s’: Burger trademark battle heats up with new Big Jack TVC 22

Hungry Jack’s ‘bemused’ by McDonald’s suit: ‘It is clearly evident that customers are not confused’ 5

McDonald’s files suit against Hungry Jack’s for ‘Big Jack’ campaign 12

Big Mac’s 50th birthday ads from across the globe 2

Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it? 24

Morning Update: Facebook may host new sites’ content; McDonald’s launches the Big Mac lifestyle collection

Cashing in on Maccas’ secret sauce

McDonald’s bottles Big Mac Special Sauce and auctions it for charity 4

Hungry Jacks hijacks Maccas Monopoly campaign in fast food marketing war 7

Press Lions yield two Silvers and a Bronze for Australia as Harvey Nichols takes top spot 2

Slim pickings for Australian agencies in Press Lions category 1

McDonald’s pokes fun at Facebook fans to celebrate a million likes 14