Macca’s brings back iconic Big Mac chant in first phase of new campaign, via DDB

McDonald’s Australia is paying tribute to one of its classic burgers – the Big Mac – in a new spot that brings back the old (and iconic) Big Mac chant, via DDB Sydney.

Travelling back through the Big Mac’s evolution over the decades, the revived chant ad showcases how the burger itself has stood the test of time while everything around it has changed. It leans heavily into the Big Mac’s 56-year legacy, paying tribute to how loved the burger has been since 1968.

With an aim to engage a new generation of Big Mac fans, and take a trip down memory lane with old generations, the TVC and out-of-home executions that launched on Thursday morning are the first phase of a fully integrated campaign.