brand

The Hoff causes Hassel for the flip-flopping media

Cummins & Partners Melbourne appoints Damian Royce as creative director 2

Marketers need to improve communications around product innovation claims survey

Unicharm’s integrated campaign for new Sofy Be Fresh product ‘changes the rules for periods’ 19

Independent agency faces pitch to retain $10.5m account for Rimmel owner Coty

How David Thodey helped restore Telstra’s brand 3

ApolloNation appoints Paul McInnes as creative director

Twitter talks TV, brands and hashtag engagement before upfronts

ADMA reveals line up for Data Day

Jack Daniels funds new live studio development for FBi Radio 1

Pizza Hut channels challenger brand mentality and pledges more marketing creativity 7

Stellar Concepts picks up KitchenAid

NewsLifeMedia to take charge of Delicious magazine brand from ABC

Qantas releases second 60-second TV ad as brand push continues 11

New ad is nice, but Qantas needs a lot more than advertising to save itself 18

Westpac creates new campaign from past ads, season two of Air Rescue premieres tomorrow

Fairfax Media focus on independent, quality journalism positioning in new campaign 15

Jack Daniel’s taps hologram tech to connect fans with long distance friends for Christmas 3