brand

Weathering social media storms begins with knowing your brand inside out 1

Australian CMOs struggle with branding in an uncertain world, says report

Twitter launches ‘Custom Hearts’ on Periscope to push brand engagement

Property group Dexus unveils new brand identity created by Hulsbosch 1

ThinkTV appoints Atomic 212 to re-invent brand image

Retail packaging: what works, and where some brands went wrong 5

Brand tracking: from bastard to prince

Mumbrella360 video: Brand authenticity – how to match influencers with your brand

Facebook Live: when brands fall into the wrong hands 1

Reputation is nothing like a bank account 1

How to decide which brand ambassador is best for you 2

XXXX Gold’s ‘four white guys on a beach’ to make way for diversity in tune with multicultural Australia 15

Why brands shouldn’t listen to consumers if they want to evolve 33

Travelodge hires Joel Creasey for ‘Lie Down Comedy’ series to promote brand refresh

Kogan buys Dick Smith but challenge is to not damage his own brand 7

Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity 2

David Bowie – innovator extraordinaire

Morning Update: Guardian reveal’s media’s most powerful; Has Pirelli calendar shifted the brand?; Sponsors muscle up to FIFA