Twitter talks TV, brands and hashtag engagement before upfronts
Twitter has been making a significant push to engage with TV content providers in recent times. Ahead of tomorrow’s upfronts, Robert Burton-Bradley spoke with Twitter Australia’s head of TV partnerships Tony Broderick.
Why the push into TV?
“Quite simply, because we’ve seen that Australians love using Twitter to engage with TV. Twitter was never designed to be this default second screen for television but that’s how the audience has naturally adopted it, so it makes sense for us to respond to that.”
What is the value here for Twitter, and what about for the the creators and owners of TV shows?
