branded content

Mumbrella360: How to Pitch a Branded Content Idea to a TV Network (Brand Innovation Stage)

Qantas continues ‘trial and error’ marketing approach as airline insists TV show is ‘not PR spin’

Qantas series is good storytelling not dirty words like ‘branded content’, says Fremantle Media 2

Fairfax’s Allure Media to focus on native video content as JV with Kin Community gets underway

Radio 2UE confirms plan to replace News Talk with lifestyle and branded content 111

Australia below average on click-through for branded content, research suggests 1

Rhys Darby and Anna Faris add Hollywood sizzle for Air New Zealand’s latest safety video

‘The era of content going viral is over’ 4

Client experience not campaign metrics driving branded content deals, research suggests 1

Morning Update: Will Daily Mail buy Yahoo?; Apple’s NBA laughs; Facebook to offer branded content; publisher’s guide to lay-offs

Novak Djokovic stars in new ‘Made by Moments’ branded content series for Jacob’s Creek 6

Defining branded content: Does anyone really care? 3

Think of people as audiences not consumers to make better content says Vice commercial head

PRs are ‘the smartest person in the room’ at cross-agency briefings argues n2n boss 54

Sean Cummins: ‘Branded content bothers me, since when did we need to disguise advertising’ 30

News.com.au appoints commercial content editor from UBank to drive native strategy 3

Bloggers turning to sponsored content despite only 12 per cent viewing their blog as work

Holden launches dedicated Foxtel Anytime channel to promote its new Holden Astra