branded content

Blogger commercial deals do not compromise authenticity claims TV show creators 1

Don’t ‘dabble’ in branded content without a defined purpose says Qantas’ Gemma Matthews 3

Branded content is just the ad industry’s latest psychosis 13

Branded content writing ‘undermined’ by meagre Guardian/ANZ offer to Tracey Spicer 3

Tracey Spicer claims The Guardian is exploiting freelance writers to produce branded content 56

News Corp marketing boss: Fragmentation of TV is an ‘outstanding opportunity’ for publishers 3

APN CEO Michael Miller: Some publishers are ‘giving up too early’ on paywalls 1

Fairfax content marketing boss: Ad revenue yet to follow consumer over to mobile platforms 2

Wall Street Journal sales boss: Branded content will never be a dominant revenue source

Kia collaborates with Marquee Studios to produce social media food series, Foraged 8

Live on Fox Sports some branded content 1

Buzzfeed founder: ‘Publishers shouldn’t care where people watch their content’ 4

Cruise line’s branded content piece was nothing more than an extended advert 23

Seven’s branded content cruising show beaten by mining and Bondi Rescue in primetime slot

Jeep partners with Richmond Football in hour-long documentary to screen on Channel 7 3

Audi strikes sponsored content deal with Fairfax Media to launch new car in Australia 5

Cruise line insists primetime brand funded Channel 7 show is ‘authentic and genuine’

YouTube’s branded content crackdown – what you need to know 4