Cathie McGinn

Alex Hayes joins Mumbrella team 6

Fifty shades of marketing 11

Turning our humdrum lives into a game 5

Game of Thrones: How not to distribute content 65

Inside Photon – where cross pollination was personal. Very personal 44

The big business of bad photography

McGinn to discuss what went wrong at Mumbrella’s managing social media risk masterclass 5

Mindshare’s Cathie McGinn moves to Mumbrella 26

Assumptions kill creativity 17

The emperor’s new fragrance: Old Spice’s campaign failure 43

C is for content, no matter how many platforms it touches 11

Steve Jobs: The man who changed everything in marketing and technology 8

Google+: Facebook and Twitter be warned? 10

Cathie McGinn moves into Mindshare strategy role 10

Kneejerk negativity is ruining this creative industry’s big thinking 26

The 12 digital marketing trends of 2011 32

Question time: 2010’s best and worst moments