Steve Jobs: The man who changed everything in marketing and technology
In this guest posting, Cathie McGinn of media agency Mindshare reflects on today’s passing of Apple chairman Steve Jobs.
RIP Steve Jobs. In all the years I’ve been using social networks, I don’t think I’ve ever seen a single topic so quickly and absolutely swamp all media. Within seconds of Jobs’ death being announced, Twitter was dominated by tributes.
Steve Jobs changed everything in terms of marketing and technology. And changed it again. A true iconoclast, Jobs was a man possessed of vision, a commitment to making it reality and most vitally, the ability to inspire others to take the journey with him.
His approach to product development and marketing was original and uncompromising.
A fantastic article, Cathie! Thank you.
Cathie, what a great piece. A joy to read.
Well said Cathie, a fitting tribute to the great man. May his legacy be a greater preparedness among us to be unconventional and passionately committed to your own path.
Proper Job Cathie and yes . . . . I am the original Apple-shaped grandma nose-ing round other peoples photographs.
“One of the first business leaders to truly understand that your people are your brand, Jobs has created a cult(ure) that means from CEO to the meet-and-greet kid in store, your experience is always intrinsically Apple.”
Do the people working in Chinese sweat shops count as “people”?
If Jobs can take credit for ALL the good he can take responsibility for ALL the bad.
Have to agree with Carlos
He made some nice toys for rich folk to play with at the expense of his Chinese sweatshop people – the factory at which they are made has to have anti-suicide netting,
Apple on Wednesday commended Taiwanese electronics manufacturer Foxconn for setting up a 24-hour care center, installing large nets on buildings and other measures that have “definitely saved lives” after a spate of suicides at manufacturing facilities in China last year.
pple boss Steve Jobs has spoken out for the first time about a string of suicides at one of the firm’s Chinese factories.
Since January this year 10 young workers have killed themselves by jumping from the roof of the factory building at Foxconn in southern China.
Jobs today described the worker’s deaths as ‘troubling’ but insisted that the factory ‘is not a sweatshop’.
Great article. It seems that the love that was created to Apple products also transfered to thier ‘father’ – which I guess isn’t unexpected.
Just for comparison consider the role of Tim Berners-Lee who created the architecture of the web and gave it away for nothing. Not that IS both life changing for the world *and* selfless.
Nice to see commentary on the realities of Jobs’ marketing leadership and balance given to both sides of his style. Thanks Cathie.
His passing is in deed sad, and his legacy is in deed remarkable.
RIP Steve Jobs.