Turning our humdrum lives into a game
Gamification has the ability to re-energise the most mundane of tasks says Cathie McGinn. 
One of the buzzwords that’s circling boardrooms and blogs is ‘gamification’.
It’s an acknowledgment that it’s hard to get people to care about banking or washing powder, or even emotionally potent things like films or cars.
Agree!
We are now seeing traditional sectors like FMCG and Pharmaceutical introduce gamification into product education and representative tasks as part of the sales process.
Our platform http://www.fieldintouch.com utilises gamification not only in e-detailing and product messaging but also in onthe job training. We also utilise leaderboards and scoring to foster competition between users.
It will be an interesting space to watch.
Penn State is offering a fantastic online course in Gamification through the Coursera website. It’s a freebie and it’s the latest thinking on the matter from the Wharton School. 71,000 students are enrolled and about 13,000 look like they’re going to push through for the qualification.
Some great insights coming through in the lectures. If you want to check out the buzz, #gamification12 on twitter
Jane McGonigal takes a wonderful approach to gamification. “Reality is Broken: Why Games Make Us Better and How They Can Change The World” is well worth having a look at if you’re interested in this area.
I’d prefer a game of Angry Birds