CBA

Corporate brand reputation advertising will never appeal to real people 6

Lack of tech leadership has held back data advances for retailers says Westfield marketer 3

Loud & Clear picks up more project work

Vittoria Shortt promoted to Commonwealth Bank executive committee 1

Commbank CMO: ‘the expectations of brands are really increasing’ 1

NIB sounding out agencies in market on $10m media pitch 1

Agencies hit with ‘mindless’ form filling as panel flags lack of skills in marketing procurement 1

STW to start ‘new agency’ under Pat Crowley to defend CommBank as M&C Saatchi enters pitch 18

Adele Ferguson NSW journalist of the year as CBA investigation dominates Kennedy Awards 1

Ikon Communications undergoes a brand refresh 11

Fairfax loses head of strategic initiatives to CBA 1

Vittoria Shortt confirmed as new CommBank CMO

Can’t forget the pasta 1

CommBank reveals its new position: ‘Can’ 118

‘Can’t’ campaign turns to kittens and Twitter 27

‘Iconic’ Australian brand to launch revamp campaign; Is it CommBank? 31

RaboDirect hires Commbank’s Renee Amor to head up marketing 4

Can Telstra become Australia’s best and bravest client? 11