CHE Proximity

AustralianSuper creative and media pitch down to three as it seeks single agency approach

Does the advertising industry need more generalists or specialists? 4

JWT Melbourne parts ways with RACV as CHE Proximity wins account

Campaign Review: AFL’s ‘bloody great’ ads, Cadbury’s marketing miss and Red Cross’ unique campaign 2

Cochlear and CHE Proximity launch plugin that calibrates the internet to users’ ears

Carsales offers second-hand car sellers personalised ads to promote their vehicles 9

CHE Proximity promotes Ant White to chief creative officer

Lego creates a lost Santa animated ad for Christmas

M&C Saatchi tops AFR’s most innovative company list 2

CHE Proximity creates data inspired gin

Management consultants and creatives are fundamentally incompatible 24

Clemenger tops Mumbrella Awards as axed Pandora staff win Sales Team of the Year and crowd ovation 21

Clemenger BBDO’s Hungerithm shortlisted five times for the Australian Effie Awards

Mazda crafts a road using giant scissors in latest CX 5 ad 15

Clemenger Group wins Myer digital with new bespoke offering

Grey Melbourne appoints Che Proximity’s Anthony Moss to executive creative director

Cochlear creates ad with two endings as a hearing test in disguise 10

HotelsCombined partners with Richard Marx in nostalgia-driven customer campaign 4