CHE Proximity

From Bell Pottinger to Klareco plus Head to Head Live at Mumbrella CommsCon

Holding groups need to rethink their operating model, says PwC’s Megan Brownlow 16

How a conversation at the Mumbrella Awards sparked Velocity’s Earnbassador campaign

Velocity ‘converts marketing budget’ into frequent flyer points 4

Marcel Sydney’s Holly Alexander joins CHE Proximity as director of strategic production 1

Mazda launches 1940s mystery-inspired commercial 7

CHE Proximity officially AGL Energy’s creative agency of record 3

Mumbrellacast: Herald Sun’s cartoon controversy, Ikon vs the client, is Alan Jones a liability?

David Halter becomes CHE Proximity’s national chief strategy officer 3

CHE Proximity crowned Effective Agency of the Year and wins six other Effies at the 2018 Awards

CHE Proximity releases first work for AGL Energy 2

No longer a ‘little island’ – how content marketing found its place in the world

CHE Proximity steals the show at Mumbrella Awards 5

Carsales wins Caple Awards for AutoAds campaign 1

Host/Havas named Agency of the Year, while Cummins & Partners’ Stop the Horror takes home top gongs at AWARD 2

Aldi’s lemon on a pear ad is more than just a catchy earworm 14

Mumbrella Awards shortlist – and why we’ll miss the missing agencies 6

Australian Gas wants consumers to rethink their favourite season 2