Velocity ‘converts marketing budget’ into frequent flyer points
Velocity says its 9m members simply want more points, so has converted its marketing budget into points.
The campaign, by CHE Proximity, attempts to recruit #Earnbassadors – Velocity users who promote the program, and, in doing so, will earn more points.
Fun idea.
Be interesting to see how well it works, and if it causes any panic posts…
Aaah, the cutting edge of creative marketing.
Having an AI algorithm assess the creative value of social media. Heaven help us.
More cool stuff by CHE!
Put a face on the brand through a campaign embedded in AI. Also “AI” lol.