Coca Cola

Coca-Cola puts 50 more names on bottles in final phase of ‘Share a Coke’ campaign 24

One-eyed Willy’s rich stuff: brands as movie heroes 10

The gospel of participation is making brands forget about mass reach 25

Coke aims to share the cricket with 1100 people called Matt 1

Significant seven: respected marketers 1

Diet Coke gets smoochy with ‘One calorie burnt in a moment…’ campaign

Coca-Cola launches phase two of ‘Share a coke’ campaign, 50 new names to go on bottles 114

Ex-Smart CD Dan Gregory joins Newrepublique as creative chairman 2

Coke marketer Leisa Bacon joins QPAC 5

Enjoy a Coke called Pepsi 10

Mumbrellacast: Coke gets personal; pranking Panasonic; Meatloaf’s bum notes; Hamster Wheel debut; RIP Steve Jobs

Coke still number one in Interbrand Best Global Brands report

Coke releases ads for Share a Coke campaign 7

Coca-Cola puts $5m behind ‘Mother of an energy hit’ 7

Living the brand; discarding the brand 2

Coca Cola’s new video push 2

Onepartners makes several senior hires

Photon launches The Leading Edge in New York